Episode 139: Big Sugar’s Secret Playbook
Sugar industry spin doctors crib strategy from Big Tobacco
Quick, what do these things have in common: Cocoa Pebbles and Winston cigarettes? One answer might be that Fred Flintstone is their biggest fan. Another might be that they’re highly addictive.
And that’s not the only thing they share. When former dentist Cristin Kearns was told at a conference that sugary sweet tea was a healthy choice, she went searching for evidence that the sugar industry was trying to spin the science. What she found was a strategy to push products and influence policymakers borrowed straight from the playbook of Big Tobacco.